In last month again new cadbury marketing campaign is started "subh aramabh". Which means one must buy any sweet on any new start. And proposing to buy Cadbury for it.
If you have read earlier about my blog post on cadbury marketing style in India and how they are vanishing indian tradition comfertably one by one.
This new marketing campaign of Subh arambh is also for the same. Usually In India people use traditional sweet on any new start now cadbury want us to replace it with dairy milk chocolates.
I am really impressed with the marketing style and operating style of cadbury in India. And I am sure somewhere it needs detailed observation and lot of reasoning .
But Yes , I am not very happy if Indian are going to forget tradional sweets and replace it with chocolates.