Monday, July 20, 2009

cadbury marketing strategy in india

Hi ,Recently I found one cadbury marketing strategy in India which I would like to share with you.

If you can recall advertise which is now being frequently played in our radio station and TV channels " Mitha hai khana AAk Pehli Tarikh Hai" .
:) Means Cadbury marketing strategy in India wants to get in root of our tradition.

Earlier if you can remember when we have first day of salary we bring some sweets to our home.Still most of family follow this tradition so, Cadbury has targeted this area now by its own creative marketing style..

Here I would like to give few more example of great cadbury marketing strategy in India.

Please Give me answer.
When you get pass what you do? ( we will have common answer "paide khilao", give sweets to all to express happiness) .. Remember the advertise "PAPPU PASS HO GAYA"
Now Cadbury wants our traditional sweets to its "Cadbury Chocolates" .>

Another one example of cadbury marketing strategy...

What you bring on Rakshabandhan?
what you bring on Diwali?

Again common answer "Mithai","sweets" ,What cadbury wants ? Cadbury want us to replace this "mithai" with "Cadbury celebration chocolates".

Their slogan is "kuch mitha ho Jaye" means when you want to eat sweets go for Cadbury :).

In College campus it is deep routed now.. people used to bet for dairy milks, 5-stars. Cadbury has linked its brand with Friendship day, valentine day, mothers day, fathers day and many other days.

I think we should keep eating cadbury chocolates but we should not let cadbury to replace our traditional sweets. But yes I admit that cadbury marketing skills are great.

This is just an attempt of explaining how cadbury marketing is affecting our cultural change. Nothing is written with personal interest.

Friday, July 3, 2009

where are we and what we are doing?

:) 2008 will remember for crackers from terrorists in all over India Jaipur,Ahmadabad, Delhi, mumbai,Bangalore. And for the greatest sensex fall .

Voice for patriotism is now over, all realize that we are living in a true hypocrisy. Huge number of people came at gate way of India shouted for our politics, system. All had feelings that India is really now changing . We are not planners now and we are executer too.
Then Election came and so as IPL too. People now have forgotten that incident, people who were shouting now busy to earn money, watching federer to win, and criticising dhoni for his captaincy.some are worried about recent inflation and some are worried about interest rates.

I do not know where India is heading? But I know that I am also part of the same system and every day we are trying to fool ourselves.
Why we show off the things which are never belong to us?

Even knowledge cannot be shown off ... If I have knowledge, then does it mean that it is belongs to me? :) If it is only belongs to me how it will help society (without feeling of show-off :) )

Spending some time to orphanage and second innings can help some noble cause. Also few simple but effective things can be done such as blood donation, giving books to needy people.
India is heading to largest imbalance of money and wealth in the country. We who can think should think about it and try to balance the act . ( I believe all person only got this life to educate someone )

I am really looking for some constructive efforts in this path and soon will come with latest updates regarding nurturing India :)